Student newspapers unaffected by slump

Major newspapers around the nation may be going through a slump, but student newspapers are doing fine, according to a recent article in the Chronicle of Higher Education:

Student newspapers are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. In the past month, two prominent independent student publications—The Daily Californian at the University of California at Berkeley and The Daily Orange at Syracuse University—have announced that financial difficulties will force them to cut print publication from five days a week to four (The Chronicle, August 25).

But the financial outlook of most student publications is fundamentally sound, say more than a dozen student editors, publishers, and advertising managers across the country. As a result, most student newspapers have managed to avoid the large-scale cutbacks often found among their mainstream counterparts.

[Continue reading Student Newspapers]

Large dailies appear to have suffered the most from recent changes in the market. This should not be surprising because, in the Internet age, they no longer serve as the best source of national and international news.

Local dailies and weeklies have fared much better, as have student newspapers, with their emphasis on stories that affect a specific community. In fact, even where student newspapers offer their content for free on the Web, their audience will often grab a free copy of the paper as well.


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This blog is maintained by Dr. Matthew M. Reavy as a service to journalism students at the University of Scranton.



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