Newspaper use of multimedia and video has increased more than 50 percent from last year, according to a recent study by a Washington-based Internet communications firm.
Of the top 100 newspaper Web sites, 92 are offering video — up from 61 last year.
Marcelo Duran discusses the study and its impact at The International Journal of Newspaper Technology:
The Bivings study also found that while papers have added new features to their Web sites, many are “relatively unwilling” to link their sites to other sources and that papers continue to keep some content behind virtual walls.
At the same time, newspapers aren’t taking enough advantage of RSS technology. Instead, Bivings said papers should tap into the protocol’s monetization capabilities in a bid to attract new revenues.
[Continue reading Video’s Big Role]